Negin Asal, boasts a commendable history of over 30 years in the production industry.
Founded in 2006 by Mr. MohammadReza VaezShoushtari in Harand town located in Isfahan province, the company has successfully harnessed the expertise of dedicated and experienced management to enhance its production capabilities. Utilizing cutting-edge technology from Germany’s REIMELT WERNER & PFLEIDERER and England’s OKA BAKER PERKINS, Negin Asal draws upon the extensive 30-year experience of management in FARKHONDE Biscuit Company in Isfahan. This collaboration, combined with the knowledge of skilled professionals and rigorous oversight of raw material suppliers, has positioned Negin Asal to make significant advancements in producing high-quality and health-conscious products. As a result, the company has garnered considerable acceptance and support from customers throughout the nation. Currently, Negin Asal proudly exports its products to a diverse range of countries, including the United States, Canada, Australia, UAE, Kuwait, Russia, Nigeria, Ghana, Sudan, Iraq, and East Asia. The company offers its products under four distinguished brands: Avand, HoneyLand, Behvand, and Mother & Baby, reflecting its unwavering commitment to quality and customer satisfaction on a global scale.
Quality and food safety policy of Negin Assal Harand Company
Negin Asal Company, Avend Biscuits, with the support of more than 30 years of experience in producing all kinds of biscuits and relying on the latest and most modern complete production line from Germany's Raimelt and Werner Flieder companies, aims to establish a quality management system based on the international standard of 2018: ISO9001 and the food safety management system based on the 2018 standard: ISO22000 and HACCP and the complaint handling management system based on the ISO 10002 standard to increase the level of customer satisfaction, continuously improve processes, products and take steps to achieve the following goals:
1- Customer orientation through increasing the satisfaction of stakeholders and reducing customer complaints
2- Development of target markets
3- Focusing on the research and development process in line with continuous improvement in order to achieve products with a competitive advantage with the aim of gaining and expanding the market, customer satisfaction and profitability for the organization
4- Increasing the knowledge and ability of personnel by conducting continuous and targeted training
5- Optimizing material consumption by reducing waste
6- Establishing effective communication with extra-organizational and intra-organizational groups to meet the needs of the beneficiaries
7- Increasing the power of the company's brand
MohammadReza VaezShoushtari
CEO
Quality, safety, health and environment policy of Negin Assal Harand Company
Certificates
In 2007, Negin Asal Harand Company (Avend Biscuit) using the best technology in the world from Germany and England to compete with foreign manufacturers, produced its products under the Avend Biscuit brand with high and different quality and was able to export Export your products to different countries as soon as possible. Negin Asal company products to Canada, Australia, UAE, Lebanon, Iraq,
Negin Asal Company (Avand Biscuit) succeeded in receiving the prestigious exporter certificate of Isfahan Province in 2018 from the Minister of Mining Industry and Trade Mr. Dr. Rahmani
Other Avand Honors
- Recognized as the Distinguished Industrial Production Company by the Isfahan Province Industry, Mine and Trade Organization in 2015.
- Acknowledged as a Top Food Industry Production Company by the Isfahan Province Food and Drug Administration in both 2012 and 2015.
- Honored as the Distinguished Production Company of the province of Esfahan for Upholding Consumer Rights by the Isfahan Province Industry, Mine and Trade Organization in 2017.
- Designated as a Top Exporter in the province of Esfahan for 10 consecutive years from 2014 to 2024
